I love this little snapshot of a design problem with an incredible outcome. The process of design is endlessly fascinating to me. I love systems thinking and strong strategy brought to life. The Pictograms / Iconography and the UX of wayfinding are some of my favorite examples of how design has the ability to improve people's lives without them even realizing it. The overarching brand strategy and visual execution not only shaped its time but continues to inspire me today.
This video beautifully illustrates how thoughtful design can shape experiences, solve challenges, and create meaningful impact. Whether it’s improving accessibility, enhancing clarity, or simply making the world a little more intuitive, design is at the heart of how we navigate and interact with our surroundings.
Great design isn’t just about aesthetics—it’s about problem-solving, storytelling, and connection. It’s about anticipating needs and crafting solutions that work seamlessly, often without the user even noticing the effort behind them.
Take a few minutes to watch this video, and you’ll see exactly what I mean. It’s a perfect example of how design, when done well, can transform the everyday into something extraordinary.
I think we should celebrate the power of design together.